My recent mood has not been helped by a dip in success at the market in recent weeks, and the realisation that I can’t simply earn a living from the one stall alone. We had a gloriously sunny day a few weeks ago, but was disappointed to find that I had a lot of cakes left at the end of the day, probably because people were busy in their gardens. Following that we have had two weeks of Biblical type rainfall and very slow days when being on a market stall is a miserable job. Last week I almost decided to jack it all in and rethink the whole business, but, after a much better week this week and a more positive take on things I will be ploughing on.
As much as I love cupcakes, I know that they are just not everybody’s cup of tea, so intend to include a variety of bakes each week to appeal to different tastes. This week I tried Millionaire’s shortbread and it sold out very quickly!
I also tried something savoury this week, in the shape of cheese and sage scones (much arguing ensued over the correct pronunciation; scone like cone or scone like gone). They sold out but were pretty slow to go, so this week I’m going to stick with the sweet bakes.
Afetr someone repinned one of my photos on Pinterest, I was reminded of a delicious fatless sponge that I made a few years ago and added that to the menu this week. Not a single person bought a slice, but when I later shared it with my neighbours I was met with cries of ecstacy (almost) because they found it so delicious! It isn’t the prettiest cake in the world though, and I’m not convinced people go for my big cakes when faced with individual cupcakes.
As it’s Father’s Day this Sunday, I made up a box of cupcakes as an example for attracting orders. Moustaches and beards are particularly au fait at the moment, so I topped each with a little handlebar, rather than the usual football related paraphanalia that is often seen at this time of year.
Alongside these new additions, I sold some of my favourites: salted caramel cupcakes, double chocolate cupcakes and Jaffa cake cupcakes.
It is always very much trial and error with which cakes I choose to sell, and something that may sell out one week will not necessarily do as well the week after, but I think I just need to remain positive and trust my instincts.
This week I am hopefully going to have some flyers available, to attract custom orders and draw people’s attention to the fact that I make celebration cakes.
My menu is going to be as follows:
- Salted caramel cupcakes
- Double chocolate cupcakes
- Guinness cupcakes
- Millionaire’s shortbread
- Lemon drizzle slice
Hope to see you all on Saturday!